Culture Counter
For the first time in the history of the universe, you can actually measure the culture of your company.
Three steps to measure organizational culture.
1A very simple survey.
We know what you’re thinking. ANOTHER SURVEY? This one is a breeze. Clocking in at just under 3 minutes, this powerful little survey packs a wallop.
Clocking in at just under 3 minutes, this powerful little survey packs a wallop.
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2An ultra-powerful dashboard.
As the world's first culture measurement tool, Culture Counter offers an unparalleled understanding of your organization—from the overarching company culture down to specific team dynamics—and it's absolutely free.
Culture Counter provides unmatched insights into your organization, from overall company culture to specific team dynamics.
Start Using Culture Counter2An ultra-powerful dashboard.
As the world's first culture measurement tool, Culture Counter offers an unparalleled understanding of your organization—from the overarching company culture down to specific team dynamics—and it's absolutely free.
Culture Counter provides unmatched insights into your organization, from overall company culture to specific team dynamics.
Start Using Culture Counter
3Insights that will blow your mind.
Drill down into detailed demographic and firmographic data to truly understand different group experiences within your organization—be it female millennials, single parents, or long-standing employees.
Drill down into detailed demographic and firmographic data to truly understand different group experiences within your organization.
What does it measure?
Workplace Culture = Behavior.
How do you define culture? It's the emotional experience that's created within your organization. It ain't perks and benefits. Nor is it “high-fives per day.” It's simply how you treat each other. So that's what we measure, 10 key behaviors and attributes that link directly to how we show up at work.
Why these attributes? Turns out, these contribute the most to team success and a culture of high-performance.
Culture is the emotional experience within your organization—not perks or “high-fives per day.” We measure 10 key behaviors and attributes that directly impact how people show up at work, driving team success and high-performance culture.
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Inclusion
Forgiveness
Empathy
Empowerment
Vulnerability
Trust
Mindsets
Attitudes
Communication
Psychological Safety
Science-Backed.
Data Validated.
Rooted in a science-backed framework, our measurement tool transcends traditional engagement surveys, offering a comprehensive, scenario-based analysis of culture to uncover deep, actionable insights that have never been seen before.
Net Promoter Scores. Everyone wins.
We leverage the industry-standard Net Promoter Score (NPS) system to help measure culture. NPS is traditionally used to gauge customer loyalty and satisfaction, but we’ve adapted it for an equally crucial audience: your employees.
Why? Because your employees are the first people to experience your organization’s culture and behaviors. If they aren't experiencing great culture, that ripple effect will reach your clients eventually. NPS gives us the most precise understanding of how well your workplace culture supports and empowers your team.
We use the industry-standard NPS system to measure culture, adapting it from customer feedback to focus on your employees.
NPS provides a precise understanding of how well your workplace culture supports and empowers your team.
Simple Survey
Setup
Get your organization up and running in minutes.
Quickly create and send tailored surveys that capture the pulse of your organization with minimal effort.
Real-Time
Insights
See your culture come to life through clear, actionable data.
Instantly view results across 10 key culture attributes and understand where your teams are thriving or need attention.
Data-Driven
Recommendations
Turn insights into action with tailored recommendations.
Receive personalized suggestions based on your results, helping you take meaningful steps to improve your workplace culture.
Comprehensive
Group Filtering
Dig deeper into specific teams and groups.
Analyze your culture by demographics, firmographics, or other groupings to identify trends and challenges within key segments.
Confidential
Feedback
Encourage honest input with anonymity.
All responses are completely confidential, empowering employees to share their true experiences without hesitation.
Advanced AI
Insights
Tailored connection for deep anyalysis
Leverage Culture Counter’s AI-driven analytics for deep, actionable insights, identifying both strengths and areas for improvement.
Lightyears ahead of engagement surveys.
Culture Counter focuses on measuring the core of your workplace—its culture—by capturing how employees experience behaviors using NPS. Standard engagement surveys stop short of experiences and only asses satisfaction and motivation.
Culture Counter provides actionable, ongoing insights that drive meaningful, strategic changes, while engagement surveys offer a one-time snapshot of how employees feel without guidance or direction to make changes that improve experiences.
Culture Counter measures workplace culture by capturing employee experiences using NPS, while standard engagement surveys only assess satisfaction.
It delivers ongoing, actionable insights for strategic change, unlike engagement surveys, which provide a one-time snapshot without guidance for improvement.
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The result?
A stronger culture leads to stronger business outcomes. When you focus on improving your culture, every aspect of your business benefits—from increased productivity to enhanced employee satisfaction.
A stronger culture drives better business outcomes. By improving your culture, you boost productivity, employee satisfaction, and overall business success.
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